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February 8, 2024 How A.I Has Evolved The Music Industry.

How A.I Has Evolved The Music Industry.

From education to communication, Artificial Intelligence is revolutionizing systems and human interactions of which the music industry is no exception.

With the introduction of AI resource generating system such as Chat GPT, creative artists in the entertainment industry can retrieve and derive vast resourceful information for their research and works.
The surfacing of AI is gradually creating an independent space for Artists to produce their own music without having to pay for huge cuts to have their music produced. LANDR for instance, is one example of an AI-based mastering tool that automatically analyzes and enhances audio tracks.

With in-built A.I. search engines on streaming platforms such as Pandora, Spotify and Apple Music, these streaming platforms are able to generate personalized recommendations to a user and analyze a user’s listening history.
A.I goes further to record and retain user’s music interest and suggests songs they are likely to enjoy to them.

Further, the rapid progressive revolution of A.I. system is currently being implemented in music copyright management. This involves automated detection and management of copyright infringement online. Contextually, YouTube has an embedded A.I. tool in a form of Content ID which scans uploaded video and audio tracks for copyright infringement.
If it finds a match, it can take it down automatically or give the copyright owner the option to monetize it.

The multifaceted tasks of the A.I. functionality to the music industry are vast and unfolds many intriguing benefits as well as opportunities to the success of the music industry and art creators.

In the face of all these benefits. there’s yet one question that remains debatable, which reveals how A.I. is being used to compose music.
The question here then is: “Does the use of A.I.in music composition stand contextual to the genre of music being composed or offers a generic pattern for music composition irrespective of the genre? ”

What are your thoughts on A.I. revolutionizing the Music Industry?

Written by : Majorie Mensah Lamptey.

October 13, 2023 Music Publishing – Music Business

Music Publishing – Music Business

MUSIC PUBLISHING AND LICENSING
Music publishing and licensing are two essential aspects of the music business that deal with the rights and financial aspects of music.

MUSIC PUBLISHING

Music publishing involves the management and exploitation of musical compositions, including lyrics and melodies.
Music publishers work with songwriters and composers to promote, protect, and monetize their songs.
They help artists get their music placed in various media like films, TV shows, commercials, and video games.
Music publishers also collect royalties from various sources, such as public performances, mechanical royalties, and synchronization licenses.

LICENSING
Music licensing involves the process of granting permission to use a specific piece of music in various forms of media or for specific purposes.
There are different types of licenses, including sync licenses (for use in visual media), mechanical licenses (for reproduction and distribution), and performance licenses (for live or recorded public performances).
Licensing agreements specify the terms, fees, and conditions for using the music, as well as the rights granted to the licensee.
Both music publishing and licensing play crucial roles in ensuring that songwriters, composers, and musicians are compensated for their creative work while allowing their music to reach wider audiences through various platforms and media.

October 5, 2023 Streaming – Music Business

Streaming – Music Business

Streaming has evolved significantly since its inception, with technological advancements and shifts in consumer behavior driving these changes.
The evolution of streaming has transformed how we consume content, from traditional cable TV and physical media to an on-demand, internet-based model.

Streaming refers to the real-time transmission of audio, video, or other multimedia content over the internet and allows users to watch or listen to digital media without having to download the entire file beforehand.
Streaming takes different forms; from live streaming to on-demand, content delivery, adaptive, popular streaming services, and many others.

Streaming Benefits
Streaming services generate income for their owners through various revenue streams such as subscription fees, advertisements, Fremium models, pay-per-view, in-app purchases, merchandising & licensing, including partnerships and sponsorships.

The specific revenue sources can vary based on the type of streaming platform and its business model.

While streaming continues to serve the consumption of digital content, making it more accessible and flexible for users, it also presents unique challenges related to copyright, bandwidth, and technology infrastructure.

September 29, 2023 GIGS & THE TOUR INDUSTRY – MUSIC BUSINESS

GIGS & THE TOUR INDUSTRY – MUSIC BUSINESS

GIGS & TOURS

The Music Business stands on several pillars that enable artists and other related careers within the music industry to thrive.

In our exposé today, we explore how “Gigs and Tours” in the music industry provide thriving grounds for artists.

“Gigs and Tours” typically refer to live performances by musicians and bands. A “gig” is a single performance by a musician or band at a specific venue or event and can vary in scale, from small local shows at bars or clubs to large stadium concerts.

Musicians often perform a set list of songs, and gigs are a crucial way for artists to connect with their audience, promote their music, and earn income.

On the other hand, a “tour” collaborates with a series of gigs and performances that take place in different cities, regions, or countries. Tours are typically organized to promote a new album or to build a fanbase in different areas. They involve planning logistics, and booking venues and often require a significant investment in terms of time and resources.

Touring can be physically and emotionally demanding however, they do also offer significant profits for musicians.

Benefits of Gigs & Tours

Promotion & Revenue:

Gigs and Tours serve as promoting tools essential to attract an audience. This can involve advertising, social media promotion, and collaborating with local promoters or radio stations. Successful promotion can lead to larger audiences and more revenue. Musicians can earn money from ticket sales, merchandise, and sometimes a share of the venue’s bar sales. Successful tours can be very lucrative.

Exposure:

While gigs and tours are great revenue generators, they also offer unique opportunities for artists to engage with their fans. Meet-and-greets, merchandise sales, and fan interactions build a dedicated fan base, expose new audiences, and help musicians grow their careers.