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August 31, 2023 Music Marketing

Music Marketing

Good Music does not sell itself. You’ve got to have a plan that will steer your product at the frontiers of your audience and have it resonate in their ears and minds. Without a plan, your hard work will seem effortless and unproductive.

We share similar thoughts with Music Business Consultant – @Afiya Cunningham on their submission of some nuggets about having a Plan:

Create Unique Content (with or without your music)

Know what you’re selling and repeat that in your message, over and over …Say it enough to be branded a.k.a. KNOWN for it.

Build online relationships via Livestream and share music.

https://www.instagram.com/reel/CpBTDPoLvVJ/?igshid=MzRlODBiNWFlZA==

 

How To Monetize Your Music


Have you ever wondered how to reap some bugs from your craft as an artist?
First of all, you need to shift from seeing your craft as just something that gives pleasure to how can my audience or fan base patronize the value of entertainment or art I produce?

Recognize that the business in music or any other form of art you possess, stands on four pillars, which are potent to yield income for your craft/skill in this industry.
Discover the four components of the Music Business https://youtu.be/EuTjnYSaYzc

Marketing, one amongst the four pillars of the music business can be utilized for revenue generation.

Here are our top 3 tips to share with you:

> Collaborate with other music brands and artists:
Merge or come up with a joint project with another creative artist. However, you should have also worked hard to have generated a certain degree of audience or fanbase in order for your collaboration with the other artist to be more convincing. In essence, there should be value for value so both artists will. e confident in each other.

> Create a Clothing Line for your Music Brand:
No avenue to yield some form profit legally, from your craft should be underestimated.
Your audience or fanbase are also moved by how you confidently represent your music or craft in other creative ways like having a clothing line. You could have printed Shirts, caps, tank tops, hoods, etc that portray the message of a music title you released or a message of Faith, Hope or Love you want to inspire in your fan base. It works!

> Earn royalties through distribution platforms:
Besides. marketing, music distribution is also a fertile ground to reap some profit from.
Conduct an extensive research on the distribution platform whose regularities work for you and have your music registered and upload, to cash out on streamz made on your piece.
In our next post, we’ll uncover some distribution platforms you can outsource.

Content Writer: Majorie Lamptey Mensah

The Music Business

THE MUSIC BUSINESS
“You are not just a Musician, you are a business person.” – Churemi, singer/songwriter

Your inclination to music as a vocalist, or instrumentalist, or possession of coaching or producing skills is not a gift to be treated merely as a form of interest.
Why?
Because, these talents, interests, or gifts are God’s investment in you that must be reaped with time.
It is with this these skills and abilities, you will stand before Kings once you are diligent in mastering their usage and full potential.

Hence, not just as a musician but as a creative artist, you must with time, graduate into recognizing your talents /gifts and abilities as a means of product or service that ought to be paid for.

In this regard, music as an aspect of the creative arts category has a business side to this operation.
For a resolved musician, the components of the music business are in four divisions.

Follow the link: https://youtu.be/EuTjnYSaYzc to discover more about the music business with CHUREMI – a Nigerian-based Singer, Songwriter.

The Story of Sumayya Nabakooza. (FORBES UNDER 30)

Growing up in a ‘child-support-deficient environment moved Sumayya to decide her fate.
Far from what became of other girls in the town of Kate in Kampala(Uganda) where Sumayya lives with her nine siblings, joining the Brass for Africa as a student to gain mastery in playing the biggest instrument in the band, the tuba, marked a new definition of transformation in her life and as well giving esteem to young girls playing instruments in Katwe.
Sumayya, through her refined skills in playing the tuba instrument, has been ushered onto prestigious platforms such as performing at Ronnie Scott’s (UK) and a residence at Cheltenham Music Festival (UK). She has performed alongside world-renowned jazz trumpeter Wynton Marsalis. 
In an article published by Forbes Under 30, Sumayya is listed as one of the young Africans under 30 who are defying the odds and making giant strides in the Creative Arts category.
The article also highlighted other outstanding achievements of the young creative, being featured in the award-winning film TOPOWA! Never Give Up (Winner Best Documentary Raindance Film Festival, Winner BIFF Best Documentary, Winner Melbourne Documentary Film Festival), coupled with performances she displayed in July 2022 throughout Netherlands, Switzerland, and Germany with other colleagues from Uganda.
Sumayya does not undermine serving her community and country by passing her acquired skills on to the next generation, as a Music and Life Skills teacher.
Credit: Forbes Under 30
Photo credit: Forbes Under 30