ARE ARTWORKS IMPORTANT?

In the #MusicBusiness and #CreativeIndustry, there are a list of specifics that act as sign posts to your identity as an Artist/Artiste.

Consider your ARTWORKS as one of the signposts to your Identity whether in the creative or entertainment industry.

It can serve a great tool of connection between you and your audience / fans.

Before releasing an Album, developing an Artwork is essential to giving a physical representation to your music yet to be released.

While artworks serve as a visual entrance to your music that is yet to be released, it also creates a distinct identity for your brand in the music space, capturing your style as an artist, the album’s mood and as well, capturing the essence of the music representation.

Transitioning from the physical space into the digital space, artworks have taken a digital format now, seeing that physical medium of music consumption in the form of CDs and DVDs has evolved as a result of digitalization.
With diverse pools of platforms to stream from, developing an artwork for your music piece play a crucial role in “creating an identifiable presence in the digital space”, as mentioned in an article published by ‘Calypsoroom’.

Artworks are now portrayed in digital thumbnails and it’s about time artistes recognize the marketing power that their artworks possess, beyond its attractiveness but relevant to influencing better visibility and performance of the music piece in this vast digital era.

By : Majorie Mensah Lamptey